Tropicana Crunch Cereal
Tropicana
After 100 years of milk on cereal, Tropicana was ready to break the rules. We launched Tropicana Crunch, a cereal designed for orange juice, complete with citrus friendly flakes and nostalgic packaging elements like a mascot, a game, and a free straw inside.
Role:
Design Direction
Design
Art Direction
Print Production
Tropicana Crunch Cereal
Tropicana
After 100 years of milk on cereal, Tropicana was ready to break the rules. We launched Tropicana Crunch, a cereal designed for orange juice, complete with citrus friendly flakes and nostalgic packaging elements like a mascot, a game, and a free straw inside.
Role:
Design Direction
Design
Art Direction
Print Production
Tropicana Crunch Cereal
Tropicana
After 100 years of milk on cereal, Tropicana was ready to break the rules. We launched Tropicana Crunch, a cereal designed for orange juice, complete with citrus friendly flakes and nostalgic packaging elements like a mascot, a game, and a free straw inside.
Role:
Design Direction
Design
Art Direction
Print Production








Vectorgram is portfolio site of Sangbum Kim
© 2026 Vectorgram
Vectorgram is portfolio site of Sangbum Kim
© 2026 Vectorgram
Vectorgram is portfolio site of Sangbum Kim
© 2026 Vectorgram


